Tastedoo – Digital product design from scratch

Shaping a Startup: end-to-end product design as a founding member

Tastedoo is a food-tech startup founded in Montreal, where I serve as a founding member and Head of Design. Alongside three other founders in business strategy and software development. I was responsible for driving the product vision end-to-end, from defining the branding and creative direction, to designing the full UX/UI of the mobile app, and shaping its go-to-market image. As Head of Design, I not only crafted the user experience but also worked closely with the business-dev team to translate strategic objectives into tangible product features, ensuring the design aligned with both user needs and business goals. This role showcased my ability to balance creativity, strategy, and execution, highlighting my versatility as a Product Designer. My journey with Tastedoo began in April 2025, as part of a professional stage focused on entrepreneurship. Since then, I’ve been shaping the app to connect users with local restaurants through personalized recommendations, exclusive coupons, and a seamless digital experience.