Visual Identity Design
Service
A solid strategic visual foundation that makes you stand out.
A visual identity isn’t just one thing but a series of components combined to create a unique image for your brand. Used correctly, this valuable toolset makes your brand more recognizable, differentiates you from your competition, and helps you build an emotional connection with your audience. A genuinely effective visual identity needs to do more than make you “look good”. Every asset should be part of sending a unified message about your organization. After all, visuals are powerful and capable of evoking emotion and meaning on a fundamental level. Choosing a good brand image is pivotal to sending the right message.
My well-tested strategic approach will help you enable your potential
Enabling you to leverage your digital capabilities and stand out from the crowd
01
Create a shared understanding of the problem. Identify stakeholders and collect client data. Define roles and project governance.
04
Shape a prioritized visual solution based on the added value and complexity of development.
02
Frame or reframe the problem by understanding the goal, the scope and the context of the challenge. Spend time with users to find out underlying motivations and needs.
03
Synthesize data to identify new opportunities: articulate expected outcomes through definition techniques.
05
Test the solution, assets the results, files the data and learns from feedback to iterate and move on.
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I am here to help. Wether you have a request or a question.
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